Plaintiff
The lawsuit was filed by two Chicago attorneys: Mark Weinberg, an
attorney specializing in consumer fraud and civil rights class-actions;
and Douglas Litowitz, presently a visiting professor at Lewis &
Clark Law School in Portland, Oregon. The proposed class of plaintiffs
includes a nationwide class all recent moviegoers who have been misled
by Loews' movie advertising. The named plaintiff in the case is Miriam
Fisch, a high school English teacher in a Chicago suburb, who was
forced to sit through four commercials prior to the start of watching
"The Quiet American." The lawsuit does not challenge the right of movie
theatres to show movie previews prior to the start of the show.
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